BE IT ENTERPRISES LLC
Be It Enterprises LLC is a certified MWBE wellness company founded by Monifa Maat—wellness educator, author, performing artist, and creator of the award-winning Bed Aerobics Fitness Flow™ program.
At Be It Enterprises, we specialize in Wellness Publishing, Programs & Productions, and Physical Activity designed to elevate community health. Guided by the philosophy “Choose to Be,” our work integrates creativity, compassion, and cultural responsiveness into every offering.
With over 20 years of experience in public health and community wellness, Monifa and Be It Enterprises have built programs that inspire movement, mindset, and motivation. From innovative workshops and theatrical wellness productions to books and faith-fueled fitness programs, we meet people where they are—helping them reclaim strength, resilience, and lasting well-being.
Our impact has been recognized across New York City and beyond, with features on BronxNet, News12, and in community health initiatives that uplift diverse voices and prioritize equity in wellness.
At Be It Enterprises, we believe wellness is more than a program—it’s a lifestyle, a practice, and a choice.
MISSION STATEMENT
Be It Enterprises delivers culturally responsive, arts-based wellness education that engages, educates, and motivates underserved communities toward better health. We empower individuals by inspiring sustainable lifestyle changes and helping them advocate for their well-being in the face of systemic barriers—through creativity, compassion, strong community relationships, and strategic public–private partnerships.
VISION STATEMENT
Be It Enterprises envisions a community-rooted health hub in every community—where public and private partners share power with the people to elevate health, drive equity, and ignite lasting change. Our vision is to create a future where education, advocacy, and access empower individuals to adopt healthier lifestyles and reduce the burden of preventable disease in underserved populations.
Core Services
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Equipping individuals with vital information and practical strategies, Our Diabetes Prevention Workshops focus on health education to prevent and manage chronic diseases and promote long-term well-being.
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STRONG Inside Out is a program that combines youth fitness with social-emotional learning (SEL). It aims to build a sense of confidence, well-being, and leadership in young people by focusing on both physical activity and inner growth. 🤸♀️🧠
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Combining a focus on values with the benefits of intergenerational connection, our programs promote holistic wellness by fostering community, mutual respect, and social support across different age groups.
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Utilizing the power of performance and storytelling, CRAVE! uses theatrical methods to educate communities on critical health issues, creating engaging and impactful learning experiences. This approach goes beyond traditional lectures to spark dialogue, foster empathy, and promote well-being through creative expression.
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Professional speaking services for events, conferences, and workshops that aim to educate, inspire, and engage audiences.
Core Competencies
Be It Enterprises has served a wide range of clients including public schools, senior centers, hospitals, faith-based institutions, city agencies, and community-based organizations. We deliver high-impact services that meet procurement standards while advancing health equity and culturally responsive care.
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We design and deliver tailored educational programs and workshops, providing a comprehensive approach to creating engaging content, structured learning experiences, and effective facilitation that meets specific learning objectives.
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We focus on the full lifecycle of a program, from initial strategy and planning to execution and evaluation. It involves building and nurturing strategic partnerships with key stakeholders to secure resources, expand reach, and ensure the program's success and long-term sustainability.
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Providing tailored fitness guidance for individuals with unique health needs or conditions, such as older adults, people with disabilities, or those managing chronic diseases. This instruction focuses on creating safe, effective, and adapted exercise programs to improve health and quality of life.
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Merging expert knowledge with inspirational delivery, Monifa provides engaging and informative presentations that empower audiences to make positive health decisions and adopt healthier lifestyles.
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Harnessing the power of creative expression and well-being, we use the arts to connect with communities, promote health, and facilitate social change.
Highlights
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Be It Enterprises has been a steadfast partner in improving the lives of New York City's most vulnerable communities. Through a commitment to addressing essential needs and fostering resilience, it has made a lasting impact on those who need it most.
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This designation highlights a commitment to diversity and economic empowerment, opening doors for partnerships and projects that support equitable business practices.
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This business has been officially recognized and honored by the New York City Council and the Brooklyn Borough President for its significant contributions and positive impact on the community.
We provide outstanding service, leadership, and a commitment to improving the lives of NYC residents.
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Honored with an AUDELCO Award, Monifa has been recognized by the Audience Development Committee for exceptional achievement in Black Theatre, a testament to her talent and significant contributions to the performing arts.
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As a recognized expert, MPH, and Certified Community Scientist, Monifa has been featured on local media outlets, including BronxNet and News12, sharing her insights on fitness and wellness to empower the community to live healthier lives.
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We have a history of strategic partnerships with leading New York City institutions to improve community health. We have a strong network and the ability to collaborate on significant public health initiatives, leveraging the expertise of academic, medical, and governmental entities.
Certifications & Codes
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We are a certified Minority and Women-Owned Business Enterprise (MWBE)
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611699 (All Other Miscellaneous Schools and Instruction): This category includes establishments that offer instruction and training in a wide range of subjects, such as arts, languages, and wellness, but are not categorized elsewhere.
621399 (Offices of All Other Miscellaneous Health Practitioners): This covers the practices of health practitioners who are not physicians, dentists, or other major types of medical professionals. It includes a variety of specialized health services.
711510 (Independent Artists, Writers, and Performers): This code is for individuals who work independently as artists, writers, and performers. It covers a variety of creative professionals, from actors and musicians to authors and public speakers.
624190 (Other Individual and Family Services): This category includes social assistance services that are not specifically covered by other NAICS codes. These services often address the welfare and well-being of individuals and families.
541611 (Administrative Management and General Management Consulting Services): This code is for firms that provide advice and expertise to organizations on management issues, such as strategic and organizational planning, program development, and financial management.
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As assigned by Dun & Bradstreet (D&B).
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