About Monifa Maat | Be it Enterprises

Wellness Educator, Author, Performing Artist, and Founder!

Monifa Maat is the Founder & CEO of Be It Enterprises LLC, a NYC Certified MWBE wellness education, community engagement, and arts-in-health organization. Known professionally as The Healthy Motivator®, she designs innovative programs that combine public health, restorative movement, storytelling, and community engagement to inspire healthier individuals and stronger communities.
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A nationally recognized community health educator, NASM Certified Corrective Exercise Specialist (CES), CDC National Diabetes Prevention Program Lifestyle Coach, Certified Patient Navigator, and Certified Community Scientist, Monifa brings more than two decades of experience working alongside healthcare systems, schools, government agencies, faith communities, and nonprofit organizations.

She is the creator of BAFF® (Bed Aerobics Fitness Flow®), an accessible restorative movement methodology, and CRAVE®, an arts-in-health platform that uses storytelling and creative expression to advance health education, equity, and community engagement.
Her work is rooted in a simple belief:
We believe everyone has the opportunity to BE well—to move with confidence, live with purpose, and build a healthier life—regardless of age, ability, or circumstance.

20 years of experience

With more than 20 years of experience in public health and community wellness, Monifa has built a body of work that spans publishing, programs, and productions—all rooted in the belief that wellness is a lifestyle, a practice, and a choice.

Her work includes the award-winning theatrical initiative CRAVE!, diabetes prevention workshops, senior fitness classes, and faith-fueled wellness programs that bridge generations

She has also been practicing as a specialist in corrective exercise for over 12 years, bringing expertise in designing movement strategies that restore balance, function, and long-term strength. Her career includes an independent collaboration with Dr. Jeffrey Chow at Physical Therapy of Harlem, where she worked closely with patients to support recovery, optimize mobility, and promote overall wellness.

These experiences not only refined her clinical skills but also deepened her commitment to bridging formal healthcare

Her programs and publications have been featured on BronxNet, News12, and across numerous NYC community health initiatives. Through these platforms, she has become a trusted voice in advancing health awareness, wellness education, and community empowerment.

She is celebrated not only for her ability to help individuals and communities reclaim strength, resilience, and healthy motivation, but also for her dedication to creating inclusive, culturally relevant resources that meet people where they are.

Monifa is a certified Diabetes Prevention Specialist and an inaugural graduate of the Community Science Institute at CUNY, where she trained in cancer research, clinical trial design, and community engagement.

Through her leadership, Be It Enterprises continues to deliver innovative wellness solutions that inspire movement, mindset, and motivation—empowering people to truly Choose to Be. Her vision ensures that the organization not only provides transformative programs, but also creates lasting impact by cultivating healthier, more resilient communities.

A creative approach to a healthy life.

Low Cost, Bigger Impact

Our vision is a scalable upstream community health model that lowers health care costs and boosts health outcomes for communities facing systemic health barriers due to health and environmental injustice.

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